Comprehensive William Hill Review July, 2024

Deposit £10, Get £30 In Free Bets

Running since 1934, William Hill has been one of the most trustworthy sports betting sites serving customers from all over the world including Nigerian players. The site is not Nigerian but as far as Africa is concerned, the sportsbook offers a wide variety of games and you’ll easily find selections that will pique your interest. It has all sorts of odds and markets fit for every type of Nigerian player.

William Hill Goals and Own Goals

Here is an overview of the advantages and disadvantages of this trusted online bookmaker.


  • Wide variety of betting markets
  • Live William Hill betting and streaming options
  • Competitive odds

Own Goals:

  • Live streaming is not available on the mobile app
William Hill sports betting

Football Betting @ William Hill

Football is easily the most popular sport to bet on at William Hill, next to horse racing. The operator makes sure football punter needs are satisfied by providing daily highlights, offers and even guides for football betting. Also, they make sure the odds are competitive, by offering enhanced odds on a daily selection, and in case you are not able to find the market you are looking for you can send them a tweet with #YourOdds and they guarantee to price up your bet. Let’s take a detailed look at what else is available for Nigerian looking to bet on football.

Betting Coverage of the Bookmaker

Though the sportsbook is primarily focused on the UK, it has lots of markets for punters in Nigeria. The operator is known for quality over quantity when it comes to markets and their depth gives the operator an edge over other online competitors.

Domestic Football Coverage

The bookie offers a decent number of Football Leagues in Nigeria available for customers to bet on. While some competitions may not have lots of odd markets, main ones like correct score, match result, or handicap are available. The online betting site covers the following domestic matches in Nigeria:

  • The Nigeria Professional Football League (NPFL)
  • Nigeria National League (NNL)
  • Nigerian FA Cup
International Betting Coverage

The bookmaker also offers international betting markets for Nigerian punters. Football lovers will be particularly thrilled about the great diversity in international competitions. Whether top leagues, championships or even under 20 leagues, William Hill offers betting on:

  • English Premier League (EPL)
  • UEFA Champions League
  • FIFA World Cup

Types of Football Bets Available

The sportsbook offers hundreds of bets on football matches, both advanced and in-play. The site’s odds will vary depending on the popularity of the game. Lower leagues might not get the same number of bets as the pro leagues. Football matches have the best kinds of bets and William Hill has quite a number available. These may include:

  • Correct score
  • Handicap
  • Half time score
  • Corners bet
  • Match Result
Sports to bet on at William Hil

Other Popular Sports To Bet At William Hill

Apart from football, the bookmaker has a plethora of sports available for gambling. You can punt on these sports during play or pre-play. Some of them include:

  • Horse racing
  • Bowls
  • Golf
  • Tennis
  • Cricket
  • Greyhound Racing

William Hill Bonus and Promotions

William Hill provides various promotions and bonuses for Nigerian players. The offers are spread across all markets and sports types. As with any gambling site, bonuses act as a great incentive for sports betting. Depending on which sport you choose, you can land on daily, weekly, or special events bonuses.

William Hill Sign Up Bonus

A great promotion available at the Sportsbook section is the sign-up bonus. On depositing a minimum of £10 new customers get free bets of up to £30. To claim this offer, signees have to place a minimum bet of £10 and place it in any football market with a minimum odd of 1.5. Once the bet is settled you can claim your 2 free bets each worth £15. Just remember to use your sign-up bonus in 30 days, otherwise, it will be void after that.

Other Bonuses and Sports Betting Offers

While the sportsbook strives to serve the best for Nigerian players, William Hill does better at giving bonuses in football events. If you’re planning to bet on your favorite team, be sure to check if the market has a running promotion or bonus code available. This is because, in the sports betting section, the bookie has a couple of sports bonuses on offer.

First off, and every week there’s a flash odds on selected games which you can bet on. These odds are lucrative and have more value than normal odds. The Get Double #YourOdds promotion is also weekly and available in selected events.

The site also has a Bet Boost which applies when you create an accumulator bet with 3+ selections.

Odds Comparison

Apart from bonuses, an ideal operator has to offer competitive odds. Otherwise, the sportsbook will lose its value to other brands in the market. Luckily, William Hill has very attractive odds for Nigerian players. In big leagues like the English Premier League, overall odds percentages can reach all the way to 95%. That is pretty decent considering most sites barely reach 92%.

Furthermore, the brand gives its customers value in football betting and may sometimes reward customers with special promos and boosters.

William Hill golf betting

In-Play Betting

What is more interesting than watching all the action live or placing your favorite bet online? William Hill has plenty of live features that enhance your experience during live matches. For starters, the site has a lot of markets open during live games. This allows you to bet on various sports that are happening live. The live interface is very detailed and the available markets are easy to select and place a bet. 

However, due to the large number of events available on a good weekend, you may have a hard time selecting what you want. To avoid this, make sure you go to the sorting tabs and arrange the order which will be easily accessible.

Live Streaming

To help live bettors and football punters get peace of mind when betting, some sites offer live streaming services straight from their websites. This allows customers to watch the game as it happens and follow up on their live bets or make sound football predictions. This bookie also has great live streaming services.

To fully access live streaming on the site, you need to have a positive balance or deposit in your account. There are no minimum amounts. Unlike most competitors, William Hill does not require you to have an active bet to watch live streaming. This fact helps boost the overall William Hill rating, and we are sure Nigerian players will also be delighted that they can follow any event as long as they have an active account.

William Hill Mobile App for Android and iOS

William Hill website experience is on-point and it doesn’t matter whether you log in from a computer or a tablet, the site is still the same. For mobile users, the experience is even better as you can access all the site’s information and place your bets on the go.

You can choose to either bet on the mobile web browser or through the William Hill app. The mobile application is available for android and iOS users. The application is efficient and is actually easier to place bets and access other features. You can also switch between the sportsbook and casino with ease.

William Hill Casino

The gambling platform also has an exciting casino platform for all casino lovers. It has a little bit of this and that with over 200 games online. It provides a variety of slot games, all with exciting chances for bonuses and promotions. Expect variants like 3 reels, Marvel-themed slots, and many others. If you are more of a table games die-hard, the casino has got you covered. You can choose to play plenty of table games like roulette and blackjack.

Luckily, William Hill casino is also available on all platforms including mobile applications for both android and iOS.

William hill odds boost

Payment Methods

The withdrawal and deposit options of the bookie are very flexible and you can make transactions via various avenues. The most common payment options are PayPal, Skrill, Bank transfer, and credit card. Despite the bookie having many deposit avenues, the online betting operator does not allow transactions in Nigerian Naira. Players have to deposit and convert to a common currency like the US dollar or Pounds Stirling (GBP). Withdrawals can take anywhere from 24 hours to 5 days.

On the bright side, the operator does not charge a cent for deposits or withdrawals. Plus, you can withdraw all your winnings without fear or limits.

Customer Support

With a busy operator like William Hill, it is essential to have a responsive customer support team. That said, the site’s customer service is excellent, and if you have any queries, you can contact them via live chat, email, or just give them a call. We prefer live chats for quick questions as you get to directly speak to a support representative in no time. Complex queries or long texts would be ideal in the emails section. If you need a quick question, you can call their hotline (international charges may apply).

So Is It Worth Placing Your Bets At William Hill?

It is clear that William Hill is one of the best bookmakers in Nigeria. It is suitable for Nigerian players and features a wide array of markets for sports betting. The minor drawbacks of the platform are understandable, but overall the site is great for new players and football enthusiasts.

Nigerian players get the opportunity to bet on the go via the interactive mobile app, or through the mobile web browser. Considering the site is one of the oldest, it has a lot of great odds on offer, and football betting is definitely more profitable on this site.

How To Register At William Hill

  1. Go to the William Hill website and click the Join Now button.
  2. Enter the required information to create your account, make sure it’s correct and make a note of your username and password
  3. Account verification - this will be done via receiving an email from the bookmaker
  4. Log in to your now active William Hill account, deposit and start betting


If you still feel there’s something missing, here’s a list of common questions.